Whether you are a Print On Demand Artist, a writer or have your own business, the power of owning a Pinterest Business Account is great and should be utilized to its fullest potential by everyone. But because it is easy to fall into the trap of spamming your followers, you have to have a certain level of other pins on your boards that are not advertising your products or services. One of many ways to so is to repin what other people have posted.
However, repinning a great infographic without too much thought can be counter-productive. Here are four points you should consider when repinning content to your Pinterest business account (or any Pinterest account):
1. Read the comments to the pin thoroughly. Just because the information is great, does not mean that the pinner’s thoughts on the subject matter fit your needs, the needs of your audience, or are views you want to convey. Better yet, change the description of the pin completely, and include your own information on it.
2. Check the link. A great graphic or image does not make a great re-pin. Make sure the pin does not lead to some questionable content or is a dead link.
3. Get rid off hashtags. While hashtags are wonderful for facebook, twitter, Instagram and a host of other places, Pinterest is not one of them. Get rid of all the cluttering hashtags before re-pinning the pin.
4. Keep your followers in mind. Consider if the majority of your followers of this board would benefit from the content you are about to re-pin. If it is only of interest to you or is only re-pinned to not look spammy, don’t bother. Every pin you share should have a purpose and bring value to your followers. No exceptions.
P.S. Check out my free Editorial Calender And Marketing Planner – read about it, and download it here!