8 Tips To Spring Clean Your Pinterest Account

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Spring will hopefully be upon us soon, and during this time of the year, spring cleaning is on the mind of many. Why not extend this sentiment to your social media presence? Today, I will be talking about getting your Pinterest account ready for ultimate performance by doing some simple spring cleaning.

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Before we talk about cleaning and organizing your boards make sure your profile has been optimized:

1. Make sure your website/blog have been verified
2. Make sure your description contains your relevant keywords
3. Update your profile picture, preferably using one that features your face.

 

 

 

Now to the eight tips to spring clean your Pinterest boards:

1. Move your seasonal boards into the correct order according to your season, for example, your spring and summer collections should be pulled forward while your winter collection should be on the very end of your boards at the moment.
2. Combine any boards that have only a few pins
3. Delete boards that either have too little amount of pins and can not be consolidated with another board, no longer fit into your website/brand/blog niche or do not have a large following.
4. Move your most popular boards to the front – use Pinterest analytics tools to see which boards are the most popular/ active at the moment, and display them as the first two rows. Remember that when looks at your profile, those are the only ones they initially see.
5. Edit board descriptions – make sure all of your boards contain relevant keywords and updated information to make them easy to be found in the search results.
6. Split large boards into two boards – narrowing down some boards to a separate subject matter makes it easier for the followers to find your individual pins.
7. Update your boards featured image – move your most popular pins to the featured position, in order to draw in more followers. But most importantly make sure that the featured pin describes your boards content well.
8. Check your pin’s URL’s. Make sure your pins go the actual post or merchandise with the correct link like they are supposed to. If not, change that immediately.

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A few more tips to keep you sane during the Pinterest Spring Cleaning

1. Choose only one or maybe two specific tasks to complete every day
2 Be clear about what you want to accomplish with your Pinterest presence – what do you want your boards and profile to say about you – do this before you start any spring cleaning, so you have a clear mission in mind.
3. Keep the amount of the group boards you are a part of to no more than 15 but no less than 5. Make sure they are all relevant to your brand and mission.

Have a great day!

Claudia

Making Money On Zazzle – How To Add Tracking Codes To Your Zazzle Referral Links

Every Zazzle designer has their own Zazzle Associates ID code, via which you receive referral pay when you promote your own work or that of another designer on Zazzle. But did you know that you can also add a tracking code to
your referral links? This can be particularly helpful if you are running a promotion or are testing a new strategy in your Zazzle sales.
While it might be a little time consuming, it is quite simple to execute.

Let me show you on this example

The following is a completed link I would use to track one of my items ( A Spooky Heart Halloween Pillow)

http://www.zazzle.com/heart_pillow-189963342484307757?rf=youruniqeassociateidhere&tc=Halloween

This section is your product code:
http://www.zazzle.com/heart_pillow-189963342484307757

?rf=youruniqeassociateidhere  is where your unique associates referral id would be – which is unique to you, and will be assigned to you by Zazzle. Your Associate ID can be found in the Associates tab of the MY ACCOUNT section within the Zazzle website.

&tc=Halloween is the unique tracker I added in order to keep track of my Halloween sale stats. You can create your own combination of letters and/or numbers to create whatever tracking code you would like to use, and makes sense to you. I highly recommend that you keep it simple, though.

Put together, you can use this uniquely created link to check up on your promotions and sales.

If you want to add a tracking code to your Zazzle Pinterest pins, you will have to manually add your tracking code AFTER pinning it to your board. This can take some additional time, but it is really worth it, if you are serious about tracking the performance of your individual campaigns or products.

Have a wonderful day!

Claudia

Stop That Re-Pin! 4 Things You Should Consider Before Hitting That Pin Button

Whether you are a Print On Demand Artist, a writer or have your own business, the power of owning a Pinterest Business Account is great and should be utilized to its fullest potential by everyone. But because it is easy to fall into the trap of spamming your followers, you have to have a certain level of other pins on your boards that are not advertising your products or services. One of many ways to so is to repin what other people have posted.

However, repinning a great infographic without too much thought can be counter-productive. Here are four points you should consider when repinning content to your Pinterest business account (or any Pinterest account):

1. Read the comments to the pin thoroughly. Just because the information is great, does not mean that the pinner’s thoughts on the subject matter fit your needs, the needs of your audience, or are views you want to convey. Better yet, change the description of the pin completely, and include your own information on it.

2. Check the link. A great graphic or image does not make a great re-pin. Make sure the pin does not lead to some questionable content or is a dead link.

3. Get rid off hashtags. While hashtags are wonderful for facebook, twitter, Instagram and a host of other places, Pinterest is not one of them. Get rid of all the cluttering hashtags before re-pinning the pin.

4. Keep your followers in mind. Consider if the majority of your followers of this board would benefit from the content you are about to re-pin. If it is only of  interest to you or is only re-pinned to not look spammy, don’t bother. Every pin you share should have a purpose and bring value to your followers. No exceptions.

Happy re-pinning!

Claudia

P.S. Check out my free Editorial Calender And Marketing Planner – read about it, and download it here! 

 

Community, Creativity And The Return Of A Cat – A Celebrate The Small Things Blog Post

Thank You Card
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Another week has passed and it is again time for Celebrate the Small Things, with Lexa Cain, our wonderful blog hop host, who kindly takes her time to keep us all in check.

As every week (or at least that is the goal), I post what I am grateful for. And as usual, considering how busy we all are as a family, there is plenty to be grateful for.

I am grateful that I have had the chance to connect with some more RedBubble creators and co-created a few collaborative boards to highlight all of our creative endeavors. It is fun to work together with independent artists, and this is just another way, I am grateful that I can contribute to their success. And learn from them in the process.

I am grateful that the weather has found its usual rhythm of morning sunshine and afternoon rain. At least this way I can count on the weather somewhat, and adjust both dog walks and outings accordingly. I will miss the rain once we moved to Las Vegas, but I will not miss the mosquitos.

I am grateful that one of our neighbors has found her cat again, who had gotten out by accident. A skittish cat, and an indoor one to boot, this cat would not have done well on her own. I am glad she is home safe with her family.

I am grateful that I have had a chance to work on my own creative projects, even if it was only for a little while. I need creativity like breathing, so a day without making, or writing something is just not a day that goes well for me. Most of the days though, despite the busyness of all of the other things going on around us, I find the time. I have to make time.

What are you grateful for this week? Make sure you stop by Lexa Cain’s blog and check out all of the other wonderful people who participate in this blog hop.

Blessings

Claudia