A great product description can be as important as the image of your product in the purchase decision making process of your potential client. Take the time to be diligent in taking advantage of this sales tool by keeping the following three tips in mind.
1. Keep it short
Attention spans are getting shorter, and people hate feeling like they wasted time. Keep your product description between 100 and 130 words. Any length above that should be reserved for your blog posts.
Attention spans are getting shorter, and people hate feeling like they wasted time. Keep your product description between 100 and 130 words. Any length above that should be reserved for your blog posts.
2. Tell Them Why They Need It
Give the person reading your description why they need to have your creative product. Does it save them time, money or does it evoke a special feeling, a connection they are trying to make, either for themselves or for a loved one.
Give the person reading your description why they need to have your creative product. Does it save them time, money or does it evoke a special feeling, a connection they are trying to make, either for themselves or for a loved one.
3. Use Clear Keywords
Describing something as beautiful is not a very effective way of utilizing the small space you have available to you. Instead use words that describe your product category, your style, your niche and color scheme, all words that allow your customer to search for your product, and gives them a clear idea if your art is a perfect fit for them. Even if a customer might not buy the first product of yours they have seen, they are more likely to return when their needs change. Make them remember you.
Describing something as beautiful is not a very effective way of utilizing the small space you have available to you. Instead use words that describe your product category, your style, your niche and color scheme, all words that allow your customer to search for your product, and gives them a clear idea if your art is a perfect fit for them. Even if a customer might not buy the first product of yours they have seen, they are more likely to return when their needs change. Make them remember you.
Also, check out the course “What Are Tags And How To Use Them”, for more info on learning how to tag your content, and products – today!
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