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Spring will hopefully be upon us soon, and during this time of the year, spring cleaning is on the mind of many. Why not extend this sentiment to your social media presence? Today, I will be talking about getting your Pinterest account ready for ultimate performance by doing some simple spring cleaning.
Before we talk about cleaning and organizing your boards make sure your profile has been optimized:
1. Make sure your website/blog have been verified
2. Make sure your description contains your relevant keywords
3. Update your profile picture, preferably using one that features your face.
Now to the eight tips to spring clean your Pinterest boards:
1. Move your seasonal boards into the correct order according to your season, for example, your spring and summer collections should be pulled forward while your winter collection should be on the very end of your boards at the moment.
2. Combine any boards that have only a few pins
3. Delete boards that either have too little amount of pins and can not be consolidated with another board, no longer fit into your website/brand/blog niche or do not have a large following.
4. Move your most popular boards to the front – use Pinterest analytics tools to see which boards are the most popular/ active at the moment, and display them as the first two rows. Remember that when looks at your profile, those are the only ones they initially see.
5. Edit board descriptions – make sure all of your boards contain relevant keywords and updated information to make them easy to be found in the search results.
6. Split large boards into two boards – narrowing down some boards to a separate subject matter makes it easier for the followers to find your individual pins.
7. Update your boards featured image – move your most popular pins to the featured position, in order to draw in more followers. But most importantly make sure that the featured pin describes your boards content well.
8. Check your pin’s URL’s. Make sure your pins go the actual post or merchandise with the correct link like they are supposed to. If not, change that immediately.
A few more tips to keep you sane during the Pinterest Spring Cleaning
1. Choose only one or maybe two specific tasks to complete every day
2 Be clear about what you want to accomplish with your Pinterest presence – what do you want your boards and profile to say about you – do this before you start any spring cleaning, so you have a clear mission in mind.
3. Keep the amount of the group boards you are a part of to no more than 15 but no less than 5. Make sure they are all relevant to your brand and mission.
Have a great day!