8 Tips To Spring Clean Your Pinterest Account

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Spring will hopefully be upon us soon, and during this time of the year, spring cleaning is on the mind of many. Why not extend this sentiment to your social media presence? Today, I will be talking about getting your Pinterest account ready for ultimate performance by doing some simple spring cleaning.

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Before we talk about cleaning and organizing your boards make sure your profile has been optimized:

1. Make sure your website/blog have been verified
2. Make sure your description contains your relevant keywords
3. Update your profile picture, preferably using one that features your face.

 

 

 

Now to the eight tips to spring clean your Pinterest boards:

1. Move your seasonal boards into the correct order according to your season, for example, your spring and summer collections should be pulled forward while your winter collection should be on the very end of your boards at the moment.
2. Combine any boards that have only a few pins
3. Delete boards that either have too little amount of pins and can not be consolidated with another board, no longer fit into your website/brand/blog niche or do not have a large following.
4. Move your most popular boards to the front – use Pinterest analytics tools to see which boards are the most popular/ active at the moment, and display them as the first two rows. Remember that when looks at your profile, those are the only ones they initially see.
5. Edit board descriptions – make sure all of your boards contain relevant keywords and updated information to make them easy to be found in the search results.
6. Split large boards into two boards – narrowing down some boards to a separate subject matter makes it easier for the followers to find your individual pins.
7. Update your boards featured image – move your most popular pins to the featured position, in order to draw in more followers. But most importantly make sure that the featured pin describes your boards content well.
8. Check your pin’s URL’s. Make sure your pins go the actual post or merchandise with the correct link like they are supposed to. If not, change that immediately.

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A few more tips to keep you sane during the Pinterest Spring Cleaning

1. Choose only one or maybe two specific tasks to complete every day
2 Be clear about what you want to accomplish with your Pinterest presence – what do you want your boards and profile to say about you – do this before you start any spring cleaning, so you have a clear mission in mind.
3. Keep the amount of the group boards you are a part of to no more than 15 but no less than 5. Make sure they are all relevant to your brand and mission.

Have a great day!

Claudia

3 Tips For An Effective Product Description

A great product description can be as important as the image of your product in the purchase decision making process of your potential client. Take the time to be diligent in taking advantage of this sales tool by keeping the following three tips in mind.

1. Keep it short
Attention spans are getting shorter, and people hate feeling like they wasted time. Keep your product description between 100 and 130 words. Any length above that should be reserved for your blog posts.

2. Tell Them Why They Need It
Give the person reading your description why they need to have your creative product. Does it save them time, money or does it evoke a special feeling, a connection they are trying to make, either for themselves or for a loved one.

3. Use Clear Keywords 
Describing something as beautiful is not a very effective way of utilizing the small space you have available to you. Instead use words that describe your product category, your style, your niche and color scheme, all words that allow your customer to search for your product, and gives them a clear idea if your art is a perfect fit for them. Even if a customer might not buy the first product of yours they have seen, they are more likely to return when their needs change. Make them remember you.

 Also, check out the course “What Are Tags And How To Use Them”, for more info on learning how to tag your content, and products – today!

5 Quick Tips For New Print On Demand Artists

Getting started on Print on Demand sites, like RedBubble or Zazzle, can be overwhelming. To ensure a smooth start, I have compiled five quick tips that can assist you on your journey of selling your art online via these platforms.

1. Use strategic listing titles
A Day in the sun might sound poetic, but does not describe your art very well – instead go for something like “A Watercolor rendition of a family relaxing in a park”. Does not sound that good, but it gets the point across.

2. Use the hashtags.
Make them relevant, but make them thorough – the more, the better. In Zazzle use your most descriptive to the point tags first – the first ten are considered your power tags.

3. Make sure your designs fit properly.
Zazzle has a great little tool, that allows you to see if your design is big enough to fit properly – this is especially important with items such as pillows. In RedBubble, you can adjust the design in the individual product category. Use it. What might look good on a pillow, might not look that good at the same size a cell phone cover.

4. Write clear, and informative products descriptions that include keywords.
Be precise, to the point, but try to convey the product in a way that someone who can  not see a picture of it, would understand the basic idea of what it is about. Include the customizable options, and size options (if applicable) in your description as well. For example “Customizable to fit a variety of cell phone covers for you newest phone, to include the iPhone 6, Samsung Galaxy S6, and more”

5. Tell your story!
Make sure you have a compelling profile, that includes a little personal information and how you came to be an artist. Talk about your passions. The more you care about your art, and voice that, the more your customers will care about it too. Make it personal.

Wishing you the best success on your journey as a print on demand artist!