Do What Works – 5 Essentials For Successful Print On Demand Artists

1. Make what you love
So your art does not fit exactly into the current trend. You have a choice to make, create something that you think will fit in, or showcase your unique voice. Please, dear artists, remember that people love your uniqueness and recognize a truth within the representation of your vision, that you created. A well-designed piece of art can become more popular than the one fitting into the masses

2. Pay attention to details
Of course, you pay attention to details when it comes to creating your unique piece of art, but are you also paying attention to how each individual application fits with your art? Some art pieces are just not made for cell phone cases while others will showcase their entire beauty on any application. Choose where you put your creative piece as thoroughly as you do during your creative process.

3. Connect with other artists
When I first started out on RedBubble, I thought of it as a lonely place, until I began connecting with other artists, by commenting on each others projects, or participating in the forums. The exchange of energy with like-minded individuals is very inspiring, as well as a learning experience. Take also advantage of the groups and forums out there outside of your platform, with Facebook groups being one example.

4. Connect with your audience
Reach out to your potential audience by learning how to maneuver throughout the various social media outlets. Learn proper etiquette, by not spamming your followers, and really engage. With the right techniques, you can gather a substantial amount of attention if you learn the tricks of the individual platforms. Marketing your products is just as important as creating them.

5. Be specific in your listings and product description
Write the description as if the customer would have no picture available and you would have to describe your creation to them. Use keywords that are related to your products (watch out for spamming keywords – only use those actually related to what you have done. Platforms like Zazzle frown upon the overuse of misguided keywords), and be specific about mentioning your targeted audience.

Please share your favorite tips and tricks in the comment section. We can all learn from each other!

Blessings

Claudia

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