This post may contain affiliate links – see disclosure page for details
If you are a print-on-demand creator on Zazzle, RedBubble, Society 6 and the like, you should utilize Wanelo to market your products.
Wanelo stands for “want – need – love” and is simplistically stated a version of Pinterest that specializes purely in sales. so for any e-commerce business that focuses on clothing, shoes, jewelry, handmade items or home decor, this is the place to be.
You can create boards, similar to Pinterest, but your products are not competing with infographics and other non-product related pins, follow other people, share your own products and those of others (but not as an affiliate, more about that later), and create “stories” around your products.
Stories are not as fancy as they sound, there are more a commentary or thought you have about a group of your products, which you attach to your written words, and you created somewhat of a collection (see an example in the image above).
As you can see, this platform makes it easy for you to get directly in front of consumers, even though the main customer base is still a younger crowd – which is most likely to expand over time, as it has with many social media platforms. The downfall to the younger age of the people on Wanelo is that they tend to not have as much money they can spend freely while at the same time this demographic does make more impulse purchases, than an older crowd would.
What Wanelo is not, is a way to make money as an affiliate. They do not allow the affiliate links because that is how they make their money. Every time you post something they get a commission, which is only fair for creating the site, but a downfall for anyone who seeks to make an affiliate income. We have to look for revenue elsewhere.
Four quick tips on how to make the most out of Wanelo:
1. Post often – Top Contributors get featured, and that means you have to post a large volume of content to take advantage of that aspect. Do not just share your own things, create boards for other items as well that might be related but do not compete with your product line. That way you are not limited to posting only the amount of items you have created.
2. Be active – interact with other contributors, just like you would, to gain followers on other social media platforms. Comment on other people’s posts, share their stuff, and follow others.
3. Connect with people that buy in your niche – the best way to do that is to check out your competitors and follow their followers. Those are people who have already saved items that are similar to yours, so you know they are interested in your types of products. Many will follow you back, and you will relatively quickly grow a following of niche-related people.
4. Use hashtags – you can add up to five hashtags to each of your products. Use all of them, and use them wisely. Hashtags make it easier for your products to be found, just like it makes it easier for your content to be found on twitter. Because you are limited to five, you should be very careful about which ones you use.
That’s it for now. I will be posting more tips on how to get noticed as a POD artist.
Find out more about marketing for artists here
Blessings and happy creating!